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BA (Hons) Business of the Creative Industries

New Beginnings Fee Waiver: Start your journey with zero application fee. Apply by 17th August 2026.

Turn creativity into business success

Year of entry: 2026

Overview
Programme content
Fees and Scholarships
Teaching and assessment
Careers
Entry requirements

Entry requirements

BA (Hons)
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Duration

3 years | full-time

Academic year

2026

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Creative industries are an essential part of our daily lives, from music and film to theatre, TV, games, and digital media. Vibrant and fast-moving, they thrive on innovation and fresh ideas, making them an exciting sector for ambitious graduates.

The Business of the Creative Industries programme at University of York Mumbai takes you behind the scenes to witness the business that powers the creation and distribution of creative content. You’ll explore how creative work reaches audiences worldwide, develop leadership and entrepreneurial skills, and learn to design business strategies that respond to real-world opportunities and challenges. The course combines practical understanding of creative production with essential business knowledge, preparing you to make an impact in this dynamic and growing sector.

Introduction

If you love creativity and want to understand how it drives business, the Business of the Creative Industries programme is for you. The course equips you with the skills and knowledge to lead, manage, and innovate across sectors such as music, film, TV, theatre, games, and digital media.

As part of the course, you’ll take part in masterclasses, hands-on projects, and receive guidance from academic and industry mentors. These experiences help you build skills, gain confidence, and make valuable connections in the creative sector. You’ll study in a vibrant, collaborative environment, interacting with peers across music, performance, media, and technology.

By the end of the course, you’ll be ready to launch a successful and impactful career in the creative industries.

Accreditation

York is a UNESCO city of Media Arts and a proud member of the Creative Cities network. From digital innovation to media arts it’s an inspiring meeting point for creativity and ideas, and the perfect place to explore the business of creativity.

Course & Campus Overview

Step into the world where creativity meets commerce.

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Introduction

By the end of the course, you’ll be ready to launch a successful and impactful career in the creative industries.

Accreditation

Programme content

The Business of the Creative Industries programme at University of York Mumbai takes you behind the scenes to witness the business that powers the creation and distribution of creative content. Youʼll explore how creative work reaches audiences worldwide, develop leadership and entrepreneurial skills, and learn to design business strategies that respond to real-world opportunities and challenges. The course combines practical understanding of creative production with essential business knowledge, preparing you to make an impact in this dynamic and growing sector.

As part of the course, youʼll take part in masterclasses, hands-on projects, and receive guidance from academic and industry mentors. These experiences help you build skills, gain confidence, and make valuable connections in the creative sector. Youʼll study in a vibrant, collaborative environment, interacting with peers across music, performance, media, and technology. By the end of the course, youʼll be ready to launch a successful and impactful career in the creative industries.

Programme Structure

The programme is structured to give you a strong foundation in the creative industries while allowing increasing focus on your interests as you progress. Youʼll start by gaining an understanding of the creative industries while exploring your own ideas, before developing the business skills needed to succeed in this sector. The course culminates in a final project that highlights your individual creativity and expertise.

Year 1

In your first year, youʼll explore how the creative industries are structured and operate, while developing and experimenting with your own creative ideas. Youʼll examine the nature of creativity and discover how leadership, vision, and ambition drive success across film, television, theatre, games, music, and interactive media.

Year 1 comprises 120 credits of core modules.

Core modules

Creative Business Leadership (20 credits)
Creative Materials (20 credits)
Introduction to Screen Production Methods (20 credits)
Business for Screen (20 credits)
Business for Performance (20 credits)
Content Development (20 credits)

Year 2

Your second year will be focused on the business side of things while still allowing some scope for creative endeavours. Youʼll study four core modules that develop advanced business skills for the creative industries. These cover branding and marketing, legal issues and intellectual property, financing innovative creative work, strategic thinking to help creativity thrive, and project management skills to bring ideas to life.

Year 2 comprises 80 credits of core modules, with students then able to take two optional modules 2 x 20 credits).

In addition, youʼll choose two option modules, allowing you to explore your own interests.

Core Modules

Creative Event Production (20 credits)
Creative Business Methods: Law, Finance & Project Management (20 credits)
Creative Business Strategies (20 credits)
Marketing and Branding (20 credits)

Optional modules may include

Creative Producing (20 credits)
Introduction to the Music Business (20 credits)
Open/elective modules (20 credits)

Year 3

In your final year, youʼll develop your own individual project with dedicated one-to-one supervision. This project will reflect your interests or ambitions and could include producing a business portfolio, creating a screen, stage, or interactive project, or completing a research-based dissertation.

Youʼll also take part in an industry-focused Group Project, applying your creativity to real-world challenges and developing collaborative solutions under the guidance of academic and industry mentors. In addition, youʼll deepen your specialised knowledge by choosing two option modules.

Year 3 comprises 80 credits of core modules, with students then able to take two optional modules 2 x 20 credits).

Core modules

Research and Data in the Creative Industries (20 credits)
Group project (20 credits)
Individual Project (Business of thCreative Industries) (40 credits)

Optional modules may include

Global Producing Contexts (20 credits)
Current Issues in Film & Television (20 credits)
Creative Producing (20 credits)
Open/elective modules (20 credits)

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Learning outcomes

Every course at University of York Mumbai is built around clear, ambitious learning outcomes that define what you’ll be able to achieve by the end of your studies. Each module is designed to progressively develop your skills and knowledge, preparing you to confidently demonstrate your capabilities to future employers.

Learning Outcomes For This Programme

On completion of Business of the Creative Industries course, graduates will be able to:

Exercise a critical understanding of the importance and functioning of entrepreneurialism, leadership, management and organisation within creative businesses and will have developed the capacity to exercise these skills in practical situations
Initiate, lead and contribute to a range of activities relating to the creation of content and its subsequent promotion and marketing to users and audiences by virtue of an advanced understanding of financial, organisational, regulatory, legal and technical processes and tools.
Recognise and develop the capacity to intervene effectively in business practices and processes through a developed and critical understanding of the role of storytelling, aesthetics and technology in the production and consumption of creative content
Navigate and negotiate the complexities of the creative industries in order to develop careers through applying a critical understanding of the organisation and functioning of these industries, their business processes, products and markets and their wider cultural significance
Work confidently, effectively and productively alongside and in collaboration with creative and technical specialists on defined projects
Exercise critical judgement, intellectual rigour and practical application to approaching new as well as familiar situations, and be able to communicate clearly and persuasively using appropriate written, oral and digital media

Fees and Scholarships

An overview of the course fees, payment schedule and funding options for the BA Business of the Creative Industries course at University of York Mumbai.

Annual tuition fees*

Student Category	Amount (INR)
Domestic Students	12,50,000
International Students	14,00,000

*Note: Tuition fees may increase up to 5% for subsequent academic years. Students will be notified of any increase accordingly.

Additional costs

Fee Type	Amount (INR)	Payment Schedule
Application fee*:	2,000	Non-refundable. To be paid at the time of form filling
Admission fee:	50,000	To be paid at the time of confirming admission. This is refundable on cancellation of admission.
Security deposit:	50,000	To be paid at the time of admission. This amount is fully refundable at the time of graduation or upon withdrawal from the university, subject to clearance of all dues, return of university property (if applicable), and completion of exit formalities.

Start your journey with zero application fee.

Tuition fee payment schedule:

Fee Proportion	Payment Schedule
20%*	At the time of offer acceptance
30%	Prior to the start of Semester I
50%	Prior to the start of Semester II

*100% refundable if student withdraws admission

For detailed refund terms and conditions, please refer to our refund policy.

Scholarships

Up to ₹3 Lakhs off your tuition fees each year is available through the York Academic Excellence Scholarship. Awarded on merit, the scholarship recognises strong academic performance and is reviewed annually, provided the required academic standards are maintained. The University also offers merit-cum-need based scholarships.

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Teaching and assessment

You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

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Careers

We will equip you to develop a career in a range of creative production areas: screen, stage, games, festivals, public events, and more. You will learn a number of key skills, such as techniques for managing large-scale projects, budgeting and fundraising, distribution and marketing strategies, negotiation methods and you'll acquire knowledge of legal and regulatory issues relating to the creative industries. You'll learn this while exploring your own potential as an entrepreneur, to not only run but initiate new creative work, and find the next business opportunity in still untapped areas of digital media.

We expect graduates of this degree to become the creative entrepreneurs of the future, contributing to Britain’s world-leading reputation for delivering high quality arts and entertainment.

Career opportunities

The majority of our graduates move into staff or freelance roles in the film, television, video and interactive media industries. Likely roles include:

Producer in film, theatre, television or video games
Film or TV commissioner, scheduler, event programmer
Executive in leading creative institutions and media companies
Marketing, distribution
Advertising
Creative business leader

Transferable skills

Transferable skills developed on the course include:

Team-working and collaboration
Leadership and strategy
Project management
Budgeting and fundraising
Communication, negotiation and presentation skills
Independent research
Critical and analytical thinking

Entry Requirements

Indian Std 12 / CBSE / ISC / Indian State Board Must have a score of 70% overall.
IB Diploma Must have a score of 30 points overall, with a score of 5 in High Level English.
A-levels Must have achieved ABB.

English Language

Must have scored 75% in Standard XII* OR
Have an IELTS score of 6.5 overall, with 6.0 in each component

* Standard XII English is accepted from all Indian boards. If stipulated grades have not been met, then applicants will need to consider taking IELTS or any of the other approved tests.

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Reach us

Looking for something specific? Our advisors are here to guide you on any queries about studying at University of York, Mumbai.